Ganlu Company understands that jewelry design is the soul of jewelry and therefore attaches great importance to the improvement the ability ofresearch，development and design products ofthe company．

Great independent ability of R&D.
The company sets up a core technology development institute with a design team of about one hundred stuffs．By insisting on the guideline of orientation catching，key-field breaking and independently developing R&D，the company,with the support of the high class R&D team， designs new products meeting the consuming demands of Chinese，thus establishing the brand image of leading technology and consumer orientation．
Training reserve designers through cooperation with famous universities
The company has formed the enterprise-university alliance with the Jewelry College of China University of Geosciences.Ganlu Company becomes the practice base for the students of Jewelry College and takes in the best graduates of the college every year．The company also sends designers to the cities ofjewelry such as Antwerp of Belgium，Vicenza of Italy for training and inspection on a regular basis in an effort to foster a design team that has both international vision and Chinese cultural heritage．
Cooperation with international jewelry authority
Ganlu Company has been emphasizing the cooperation with competent international jewelrY authorily such as world Gold C0uncil， Platinum Guild hnernational and Diamond Trading Company，etc．in order to compliment advantages of each other and exchange resourceS for mutual benefits．The company launched lover's K-gold jointly with World Gold Council，as well as a series of products such as My Platinum Longing，Marriage，DIY Flashing Impression jointly with Platinum Guild International，all of which have been accepted
favorably．

Ganlu Company has been continuously introducing the world most advanced concept，technology and machinery of producing and processing jewelry,for example，the company has successively introduced karat gold production process from Italy,the most advanced diamond processing technology from South Africa and jewelry production machinery from Europe and America．The company currently has eight major factories for producing and processing palladium／platinum，inlay jewelry，karat gold，jade with an annual capacity of over 10 tons of various jewelry；and thejewelry products are over 100，000 styrles．

Dual-channel development strategy
As a leading enterprise in China jewelry industry,Ganlu Company not only utilizes scale wholesale channel achieves economic benefits，but also builds up a powerful franchise chain system，sets up subsidiaries and establishes a flattened channel management system to offer better service to the franchisers around the country．
Rapid-response marketing service system
The customer is our God．For Ganlu Company,the customers mean not only end consumers，but also all partners in the supply value chain of the enterprise，including subordinate agents，distributors．The entire customer service team regards customers'satisfaction as its obligation． To better serve the customers，the company has introduced customer resources management system(CRM)that helps the company to be in control ofthe customers'development，find the dead zone in customer service and develop new value-added service，thus greatly enhancing the influence and attraction of ADK brand over the distributors and end agents．
Strengths 1inking international channel
Ganlu Company has many well known overseas partners and cooperates with World Gold Council and Platinum Guild Internatlona1.The company has succesSfully registered ADK brand in Italy and signed a long term cooperative agreement with Unoaerre Italia Spa which has a one-hundred．year history of jewelry production，processing and marketing；the agreement allows the company to export a Variety of jewelry such as inlaid jewelry and gold t0 European and American markets，a symbol of successful developm of overseas market The company sets up three business offices respectively in Italy,Indonesia and Japan and a branch in Hong Kong,laying a solid foundati0n for the iDternationalization ofthe enterprise and brand．

Ganlu Company was one of the first jewelry companies to pass the IS09000 quality management system certification in 2000；in 2001．the company introduced ERP,the enterprise resource management system to optimize the management process and completely automate the major business process；in 2005．the company passed the British UKAS quality management system certification．All these actions keep the products quality at a high level，which in return greatly enhances the competitiveness of Ganlu Company．

Combination of external talents introduction and internal training
Ganlu company insists On the human resources idea of combination of external talents introduction and internal training for team bulldlng. The company spares no effort to find talented personnel and actively secure talents that are able to contribute to the deVelopment of the company with high remuneration．Meanwhile，Ganlu Company Pays great attention t0 the selection and training of internal employees and gives them sufficient and free space for development.
Building learning teams
Ganlu company always considers that there are not perfect individuals but perfect teams；the competition among the enterprises in the iuture are competition of teams，therefore it is far more important to build up a 1earning team than to train dozensof talents.For this purpose，Ganlu company has invited many famous training experts as support to strengthen the team training and deVelopment trainlng.As a result，the entire team is full of youth and enthusiasm，and its leadership，executive power，growth ability and unity haVe been tremendously elevated. Building a learning team is one of the secret weapons for Ganlu Company to succeed in the market competltlons.